We can see our future in two ways:

a scary mess of uncontrollable experiences or
plentiful opportunities to
write our own story.

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This book is for you if ..

You were born on a day that ends in “y”
You’re open to mindset and lifestyle shift.
You like Chipotle.
You’re craving more positivity in your life.
You like to laugh (sometimes at yourself).
You’re someone who knows there’s a bigger story for you and are ready to write it.

This book is not for you if…

You were born on April 31st.
You’re looking for the next Fifty Shades of Grey or Gone Girl.
You love an overnight success story.
You thrive in negativity.
You don’t like having fun.
You use the word "whom."


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50% off

Chasing the Bright Side
Apparel Line

A Sneak Preview

Read the first few chapters
before anyone else!

Exclusive Access

To my private Facebook group for launch team members!


With my favorite quotes
from the book!

7 Day Bright Side Challenge

A daily positivity tip every day
for one week

Option To Name My Firstborn

If this made you laugh, there's more where that came from in the book.

Anyone who's ever done something great, had to believe in something better than the present.

In other words, they had to start with optimism.

Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. 

Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it.

In Chasing the Bright Side, Jess Ekstrom, founder of Headbands of Hope, shares her own inspirational story of overcoming challenges using her belief in optimism, and the dynamic ways her mind-set propelled her as a young entrepreneur, international speaker, and philanthropist.

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About Jess Ekstrom

Jess Ekstrom is the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. Jess and her company have been featured on Today and Good Morning America, and in Seventeen, Vanity Fair, Forbes, and People. More importantly, they have donated hundreds of thousands of headbands, reaching every children’s hospital in the United States and in fifteen countries.