We can see our future in two ways:

a scary mess of uncontrollable experiences or
plentiful opportunities to
write our own story.

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This book is for you if ..

You were born on a day that ends in “y”
You’re open to mindset and lifestyle shift.
You like Chipotle.
You’re craving more positivity in your life.
You like to laugh (sometimes at yourself).
You’re someone who knows there’s a bigger story for you and are ready to write it.

This book is not for you if…

You were born on April 31st.
You’re looking for the next Fifty Shades of Grey or Gone Girl.
You love an overnight success story.
You thrive in negativity.
You don’t like having fun.
You use the word "whom."

PRAISE FOR THE BOOK

Three things you can control in life are your attitude, your effort, and your actions. If you’re ready to see challenges as opportunities for growth, Chasing The Bright Side is the guide you need.
Marie ForleoAuthor of Everything is Figureoutable
Chasing the Bright side is essential reading for anyone facing a challenge; in work or in life. With emotion, humility and humor (and some amazing stories) Jess Ekstrom not only demonstrates how anyone with a dream can eventually persevere, but also shows by example how we all can tap into the passion to do so. It’s the book I wish I had read before starting my own entrepreneurial journey, but luckily it’s not too late for everyone else. I’ll be recommending this book to my own children, to the aspiring entrepreneurs I work with, and to everyone I meet that’s aspiring to find more purpose in their life. It’s a page turner that you won’t be able to put down until you’ve finished, but holds lessons that will reveal themselves to you for a lifetime.
Marc RandolphNetflix co-founder and first CEO
Immerse yourself in Jess Ekstrom's entrepreneurial optimism and allow her remarkable journey to convince you page-by-page that you can achieve great things in business and life. Jess is one of my favorite girls -- her big heart and self-taught tenacity touch thousands of people, making her a genuine hero to those she serves and a leader for the business community to emulate. I've jumped at every chance to feature Jess and her Headbands of Hope mission on national TV because it inspires everyone, regardless of circumstance, to chase the bright side.
Tory JohnsonGood Morning America
There’s no better way to transform your life than by transforming your mind-set. In Chasing the Bright Side, Jess Ekstrom will motivate you to believe that something better is possible and empower you to create lasting positive change. Optimism is a choice, and when you choose to embrace it, there’s no limit to the good you can create in your life and in the world.
Jack Canfieldcoauthor of the New York Times bestselling Chicken Soup for the Soul® series and author of The Success Principles™
Optimism is a daily choice. It’s not naïve or Pollyanna; it’s a foundation for success in life. In Chasing the Bright Side, Jess Ekstrom will motivate you see your challenges as opportunities to learn and grow and believe the best is yet to come. Every day you can focus on being positive, working hard, and making others around you better, and Jess’s inspiring message will help you get there.
Jon Gordonbest-selling author of The Energy Bus and The Power of Positive Leadership
Jess Ekstrom gives you a window into the soul of entrepreneurial optimism and tenacity in a way no other book does. Her transparency and humor will delight you and embolden you to believe that anything is possible.
Nancy DuarteCEO and best-selling author
Optimism is never accidental. Jess Ekstrom knows this better than anyone. I love that she's given practical, encouraging, empowering steps to discovering what it takes to lead with optimism. Read this today if you want to change your tomorrow.
Jon AcuffNew York Times Bestselling author of Finish: Give Yourself the Gift of Done
Jess Ekstrom’s "Chasing the Bright Side" will empower you to step up, take risks, and learn by doing. With humor and admirable transparency about her missteps, Jess will inspire you to live with purpose and do important work that has a profound impact on those around you.
Kristen HadeedAuthor of Permission to Screw Up and founder of Student Maid™
Jess Ekstrom exudes what it means to be a Catalyst leader. She’s a true hope dealer, and is inspiring a new generation of change makers. Chasing the Bright Side is not just a great book, it’s a lifestyle manifesto! If you’re looking to be inspired, filled up with hope, and raise your overall optimism quotient, read this book!
Brad LomenickAuthor of The Catalyst Leader and H3 Leadership, former President of Catalyst
Full disclosure: I am a huge Jess Ekstrom fan! I have seen first-hand her passion, impact and joy for changing the lives of all she serves. Chasing the Bright Side is more than a blue print for creating a social and business impact for new and existing leaders, it is a map to changing the world.
Ron KitchensCEO Southwest Michigan First, author of Uniquely You and Community Capitalism
The key to your success is waiting for you inside the pages of Jess Ekstrom’s new book, Chasing the Bright Side. She had me highlighting and nodding my head in agreement throughout the entire book. Jess’ experience and writing style will have you doing the same. Your success needs an experienced cheerleader and she’s waiting for you in the pages of this book.
Lindsay Teague MorenoEntrepreneur, Speaker and Author of Boss Up!
We often believe we need grit or perseverance to overcome our struggles and our failure, but optimism is the secret ingredient to true success. Jess’ inspiring story of resilience and positivity shows us that true optimism is possible, even in our darkest hours. Chasing the Bright Side is a realistic look at how we can shift our mindset to see the positive and live a life that feels happier.
Tonya DaltonAuthor of The Joy of Missing Out and CEO of inkWELL Press Productivity Co.
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Wallpaper

With my favorite quotes
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7 Day Bright Side Challenge

A daily positivity tip every day
for one week

Option To Name My Firstborn

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Anyone who's ever done something great, had to believe in something better than the present.

In other words, they had to start with optimism.

Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. 

Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it.

In Chasing the Bright Side, Jess Ekstrom, founder of Headbands of Hope, shares her own inspirational story of overcoming challenges using her belief in optimism, and the dynamic ways her mind-set propelled her as a young entrepreneur, international speaker, and philanthropist.

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About Jess Ekstrom

Jess Ekstrom is the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. Jess and her company have been featured on Today and Good Morning America, and in Seventeen, Vanity Fair, Forbes, and People. More importantly, they have donated hundreds of thousands of headbands, reaching every children’s hospital in the United States and in fifteen countries.

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