Episode #6

2 Things You Need to Become a Paid Speaker

Show Notes:

Are you ready to turn your speaking gigs into more than just a hobby? Turn it into income and add professional speaker to your bio! In today's episode I'm sharing the two things that you need to start doing in order to transition from free speaker to paid speaker.

If you want to speak and get paid to do it, think of how your story serves, then sell it. (6:08)

How to Transition from Free Speaking to Paid Speaking (2:38)

2 Questions to Ask Yourself (3:03)

  1. Are you using your story to tell or to inspire? How are you leaving your audience better?
  2. Are you asking for money?

Asking for Money (5:12)

Ask: "What is your speaker budget?' vs. "Do you have a speaker budget?"

2 Things You Need to Become a Paid Speaker (5:38)

  1. Position your talk so that your story serves.
  2. Ask for money.

 

Review the Transcript:

Hey, everyone. Thanks for tuning in today. And in this episode, we're going to talk about two things that you can do today to transition from being a free speaker to a paid speaker. So this is probably one of the most common questions that I get is how to make that jump. You're speaking for free a lot and want to start getting paid and you should, but one thing I want to note before we jump into this episode is that I know that right now, a lot of live events are paused. We're postponed, and it's bringing a lot of quote "uncertainty." I always feel like a commercial when I say that word, "during these uncertain times," but it's bringing a lot of uncertainty to the speaking industry and when these events are going to start coming back. But one thing I want to tell you is that speaking, as an industry, as a business is not going away. Let me say that again. Speaking is not going away.

In fact, I think that because of what we're experiencing right now with COVID, that speaking is going to come back 10 fold, because we're going to need more gatherings. We're going to need more inspiration, leadership, messages of optimism and hope to help guide our future. And what I am predicting, if I'm looking into my speaking crystal ball is that events in the future might be smaller, but they're going to be more frequent. So let's say an event that is typically 3,000 people might be broken down into a few separate events of 300 people. So that means that we're going to need more speakers. And so that's why I'm so passionate about helping women tell their story as keynote speakers and get paid to do it because we need more women on stages.

So take a listen to this episode. Make sure you head to the show notes on businessonthebrightside.com, because I have a free keynote planner there for you guys, where you can learn to map out your keynote, tell your story, not just in a way that's a cool story, but in a way that sells. So let's get to it.

What's up everybody? It is Jess Ekstrom and welcome to Business on the Bright Side, the podcast where you can learn how to make a living and make a difference at the same time. Life is short and so is my attention span. So let's get started.

One of the most common questions I get is, "How do you transition from being a free speaker to being a paid speaker?" Great question. Because speaking, sometimes it might seem like something and you're like, "Oh yeah, I'll just show up for an hour and do it," but that hour on stage can carry tremendous impact, such a ripple effect. People can learn so much from speakers, so you should get paid to do it. But I've noticed that there are two things that are the differentiators between being a free speaker and being a paid speaker. So that first thing is if you're using your story to tell, or if you're using your story to inspire others. Because a lot of people have a cool story. Maybe you've hiked Mount Everest, or maybe you've started a company or maybe you've overcome a challenge in your life, or whatever that might be that is the core of your story. You can get up there and tell it. And that's great.

But a lot of times the people who are sitting in the audience are not going to do that thing that you're talking about. Someone who's climbed Mount Everest is probably not going to talk to a room of other people who have also climbed Mount Everest. Or, maybe someone who started a company like myself, I usually don't speak to other people who have started companies. So the key is, how can you use your story and pull the messages and the threads and the meaning out of it to inspire others in their story? So maybe you talk about solving a problem, whether you did that with your business or whatever it is that you did. How can people in the audience use the same tactics and lessons in your story and apply it to theirs?

Because people aren't paying speakers for a cool story. They're paying them to provide an audience transformation. How are you leaving the people in this room better than when they originally showed up? So that is tip number one to transition from being a free speaker, to being a paid speaker is how are you using your story to serve and not just tell it. And the second one seems super simple, but you would be surprised how many people don't do this but, are you asking for money? Are you asking for money when people are asking you to speak while you're getting speaking opportunities? And here's a really great way to do that. Usually people say, "Do you have a budget?" Which indicates the idea that maybe they might not and instead say, "What is your speaker budget?" Because then that means you're saying, "I have a fee and I get paid to deliver this talk, so I'm not going to assume that you don't have a budget. Just tell me what your speaker budget is," because you will never get something that you don't ask for, period.

So if you want to transition from being a free speaker, to being a paid speaker, do two things. One, position your talk so the story serves. How is your story affecting the people in the audience in their story? Two, ask for money. "My fee is blank," because when you get some wiggle room around that, when you're like, "Well, maybe I could do it for free or this and that," your fee is no longer your fee. It's a suggestion. I'll leave you with this. If you want to speak and get paid to do it, think about how your story serves. Then sell it.

Thanks for listening to Business On The Bright Side. I'm your host, Jess Ekstrom. For all the show notes, head to businessonthebrightside.com and be sure to tell me what you thought of this episode on Instagram. And if you're picking up what I'm putting down, subscribe and write a review wherever you consume podcasts. See you next time and keep Chasing the Bright Side.

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MEET JESS

I'm JESS EKSTROM

EVERYTHING I CREATE IS TO HELP YOU TELL AND SELL YOUR STORY, SO YOU CAN MAKE A LIVING AND MAKE A DIFFERENCE…

at the same time

I GIVE A 💩 about you, your time & YOUR MONEY.

Let me be straight with you – I’m not that perfectly filtered influencer on the internet that promises you the world and doesn’t follow through after that credit card is swiped.

Enough about my story, let’s discover the purpose of

your story

Take my THOUGHT LEADER QUIZ to help you discover the best way to monetize your story.

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Finish this sentence: by the end of the year, I bet I will ________________. 👇👇👇👇
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My husband always laughs at me because I HATE gambling or making bets. If I’m going to put $5 on something, I’d rather put it towards my business. I like betting on things that I can influence- so I like to bet on myself 🎲
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By the end of the year, I bet I will ________________. 👇
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I’ve been building something special since April and I’m SO EXCITED for you to try it 😬😬😬
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@writebrightpages is your own online private journal with:
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✍️ daily writing prompts
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Right now we have a few people on the platform testing it and we’ll slowly roll it out over the next few months. 😬 If you missed Business on the Bright Side podcast episode yesterday, head to wherever you consume podcasts to listen to yesterday’s journaling episode to hear more about it 🎧
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Follow @writebrightpages and then head to brightpages.com or the link in my bio to sign up for the waitlist!
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Are you excited to try out @writebrightpages?! 👇
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Some high quality education 🎓
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Leave me a comment if your business school was Google 😂👇
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On the right is my first appearance on @qvc last year. We’ve had dozens of airings since then, but it’s crazy to think about where we started and how far we’ve come as a team 🥰
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You just have to start ⭐️
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I’m speaking 🎤
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Two simple words that puncture centuries of silence.
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Our voice is one of the most powerful things we have. Let’s teach young girls to use it by using it ourselves 🗣

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That realization was actually a relief for me. I could finally give myself some grace and say: you’re still strong. You can still handle everything life throws at you. Your strength hasn’t changed, just your environment.
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To me, this is good news. Give yourself some grace. Go easy on yourself. Take time for your mental health. Go outside. Watch silly Netflix shows. Take a bath. Get the fancy latte because you want to. We can handle this. ♥️💪
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Anyone else?! 👇
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#maskup but make it fashion 😷💃
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I talk about this in the Business on the Bright Side episode this week (link in bio).
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Do you feel like you’re self aware? I’m working on it! 👇
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Bring on the PSL, fall scented candles and sweater weather 🍁
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Tag someone who loves fall in the comments 👇
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You can’t write an amazing book without a messy first draft. 📖
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When I read this concept in Anne Lamott’s book Bird by Bird, it changed who I am as a creative.
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In fact, you can’t do anything well without a messy beginning. 🙃
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If that’s the case, then don’t put so much pressure on your first drafts. You can’t edit a blank piece of paper, but you can edit pages of jumbled mess and start to make sense of it.
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This week in my Write the Dang Book Conference we have over 2,000 women from all over the world starting their messy first drafts and I couldn’t be prouder to be their guide 🥰
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You can still grab your free ticket for day 2 with the link in my bio. All videos will be available until October 1st, so if you can’t make it live, you can watch the replays until then.
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Cheers to messy first drafts 🥂
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